warhol.org redesign

As manager of digital engagement at The Andy Warhol Museum, I led the comprehensive overhaul of warhol.org, launched in May 2017. The redesign included migrating the backend to WordPress, redesigning the frontend, establishing a content strategy, implementing a new information architecture, and auditing and rewriting all text and images. I served as project manager and user experience lead, leading a core team of three and working with staff across the museum to redesign the site. We also worked with Spellerberg Associates and Everything Type Company for development and design, respectively.

screen shot of the new warhol.org's homepage, which prominently features to the museum's facade.
Images of the museum’s facade by Abby Warhola

The new warhol.org is conceived primarily as a communications tool for audiences planning to visit the museum or attend a program, with a secondary goal of providing much sought-after content on Warhol to digital visitors across the globe.The mobile-first design relies on bright colors, expressive typography, and images of visitors engaged in art making and art viewing. The homepage has been reimagined to highlight the unique, active experience of being at The Warhol: as a visitor, you can make art in our Factory studio, play with floating pillow-shaped balloons in the Silver Clouds installation, or star in your very own screen test. The new site is also highlights the rich work and life of Andy Warhol. Our Life page, for example, tells Warhol’s story as illustrated through collection objects.

A screenshot of the Art and Archives on warhol.org page, featuring an image of Andy Warhol's painting Crushed Campbell's Soup Can

We also worked with Prime Access Consulting, led by Sina Bahram, president, to make warhol.org accessible to users with a wide range of abilities and preferences. The site achieves WCAG (Web Content Accessibility Guidelines) 2.0 AA compliance and improves the web experience for visitors across a spectrum of abilities, including those who are deaf or hard of hearing; interact with the site via only keyboard or mouse due to limited mobility/motor control; people who are blind or have low vision and use a screen reader or employ zoom tools to enlarge the page; and users with cognitive disabilities.

In November 2017, I presented on how user research informed design decisions for warhol.org during the Museum Computer Network conference. Slides are available on Slideshare.


The Warhol expands award-winning technology-based accessibility initiatives, Artdaily.org
From Research to Action: Translating User Feedback into Digital Products panel on YouTube, featuring the warhol.org redesign
From Research to Action: Translating User Feedback into Digital Products slides on Slideshare